A style guide, or also commonly called a standards manual, is a set of guidelines for the way your brand should be presented from both a graphic and language.

Coming up with a memorable tagline can appear to be a daunting task when creating a branding identity. But, when done well, a tagline, or slogan, can take your reach to the next level.

Although certain colors do broadly align with specific traits, (i.e. pink with girly, red with warning, and purple with sophistication) nearly every academic study on color and branding will state that it is more important for a brand’s colors to support its desired personality instead of trying to align with a specific color association.