For Koastal Komfort, a new HVAC business serving Santa Barbara & San Luis Obispo Counties, I developed their foundational visual identity and online presence. This involved the creation of a distinct and easily recognizable logo, and the end-to-end build of their website using Framer. The design focused on simplicity, clarity, and a user-friendly experience to establish trust and appeal to their family-oriented clientele, enabling them to effectively stand out within a competitive local market.

View Koastal Komfort Website

PROJECT GOALS:
Create a logo and foundational branding elements to establish a distinct and trustworthy identity.
Develop seamless site navigation for local homeowners to easily find information.
Provide the Santa Barbara & SLO County audience with clear and comprehensive service information.
Guide site interaction towards requesting service or contacting for inquiries.
Establish a simple, clear, and family-friendly online presence.

TARGET AUDIENCE:
Families and homeowners in Santa Barbara & SLO County who prioritize clear, trustworthy, and straightforward solutions for their home HVAC needs.

PROJECTS INCLUDE:
Logo creation and initial branding considerations.
UX considerations for clear navigation and user experience.
Responsive website design and build (from scratch in Framer).
Website copywriting (focused on clarity, local relevance, and building trust).