A style guide, or also commonly called a standards manual, is a set of guidelines for the way your brand should be presented from both a graphic and language.

Face-to-face meetings can seem daunting at first, but with the right mind-set and preparation they can become a beneficial tool to solidifying a client. According to a study by Oxford Economics USA, in-person meetings are far more effective than virtual meetings, especially with prospective customers. 

Although certain colors do broadly align with specific traits, (i.e. pink with girly, red with warning, and purple with sophistication) nearly every academic study on color and branding will state that it is more important for a brand’s colors to support its desired personality instead of trying to align with a specific color association.