With the 2016 nearing a close, our thoughts are starting to drift towards the next set of emerging web design trends for 2017.

Although certain colors do broadly align with specific traits, (i.e. pink with girly, red with warning, and purple with sophistication) nearly every academic study on color and branding will state that it is more important for a brand’s colors to support its desired personality instead of trying to align with a specific color association.